July 2020 Housing Market Update

Wow! The July real estate market came in with a bang and left with a boom (and I don’t just mean the Independence Day fireworks, although those were astounding). If you thought we were setting ourselves up for failure, by comparing this year to last year, given the fact that 2019 was such a good year for real estate and the overall economy: you were wrong. The housing market in July 2020 was actually BETTER, year over year, in more ways than one!

The WRA recently published: July 2020 Home Sales Report: Record July Home Sales Push Prices Up. Specifically, stated, “Wisconsin’s existing home sales hit a new record for the month of July, which increased prices by double digits, according to the most recent monthly analysis of the state housing market by the Wisconsin REALTORS® Association (WRA). Sales of existing homes rose 7.6% in July relative to that same month in 2019, and the median price rose to $226,400, which is 10.4% higher than July 2019. On a year-to-date basis, sales are now only slightly lower than this time last year, with sales in the first seven months of 2020 just 1.9% below the same period of 2019, and prices are up 8.4% to $213,000.”

In this month’s edition of Market Reports, by Metro MLS, they elaborated on this trend.

Healthy buyer demand and constrained supply continue to be the story for much of the country.  Nationally, showing activity in July remained substantially higher than a year before and multiple offer situations are a frequent experience in many markets. With the inventory of homes for sale still constrained, a competitive market for buyers shows little sign of waning.


While the number of unemployment insurance weekly initial claims have been far lower in recent weeks than their peak in March and April, more than 1 million new claims are still being filed each week and more 31 million were claiming benefits in all programs as of early July, compared to fewer than 2 million in July 2019. Despite this significant economic impact, home buyers remain extremely resilient. With mortgage rates remaining near record-low levels and home purchase mortgage applications up from a year ago, high buyer activity is expected to continue into the late summer and early fall market

Current as of August 10, 2020. All data from Metro MLS. Report © 2020 ShowingTime

Specifically, when we look at the charts below for Kenosha, Racine & Walworth Counties, as well as the hyperlocal market within which I work mostly, Lake Geneva – Delavan – Williams Bay, you’ll see these jumps in productivity specifically. The tri-county area had more sales July 2020 compared to July 2019 across the board!!! Each individual county was still down in new listings, but my local market went up. Finally, aside from Kenosha County, median sales price also went up in the month of July.

What is this saying overall? I believe we are seeing an influx of city-folk moving out to their favorite rural vacation destination full-time, given how many businesses have switched to remote function. I do not see this trend lasting forever. Listen up Potential Sellers: this is the hottest sellers market in recent history and we do not know exactly how long it will last, but only that it will not last forever!!! Potential Buyers: interest rates are at historic lows! Again: we do not know for how long only that it will not be like this forever.

July has come to pass; enjoy summer while it lasts. Don’t forget to stop and smell the roses, as few and far between as they may seem.

My July bloomed with accepted offers, vegetables from my dad’s garden, and funny memes.

PHONE 262.348.3253   |   262.215.1982
EMAIL   azambito@keeferealestate.com  |  anniezrealty@gmail.com
OFFICE   262.248.4492  |  www.keeferealestate.com    


July 2020 Home Sales Report: Record July Home Sales Push Prices Up

Metro MLS. Report © 2020


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